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Roger Fisher: Getting to Yes: Negotiating Agreement Without Giving in
Negotiation Skills
Frank K. Reilly: Investments
Investments
Carl Shapiro: Information Rules: A Strategic Guide to the Network Economy
Information Technology and Digital Content
David Besanko: Economics of Strategy
Business Economics and Asia
Gary L. Lilien: Marketing Engineering
Database Marketing
Royce A., Jr. Singleton: Approaches to Social Research
Methodology
Richard S. Rosenbloom: Engines of Innovation: U.S. Industrial Research at the End of an Era
Management of Technology
Gerald Zaltman: How Customers Think: Essential Insights into the Mind of the Market
Brand Management
Bernd H. Schmitt: Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands
Brand Management
Kevin Lane Keller: Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Brand Management
Keller: Strategic Brand Management with Mastering Marketing:Universal CD-Rom Edition, Version 1.0
Brand Management
Scott M. Davis: Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
Brand Management
David Aaker: Brand Leadership
Brand Mangement
David A. Aaker: Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Management
David A. Aaker: Managing Brand Equity: Capitalizing on the Value of a Brand Name
Brand Management
David A. Aaker: Building Strong Brands
Brand Management
Valarie A. Zeithaml: Services Marketing: Integrating Customer Focus Across the Firm
Service Management
Christopher Lovelock: Services Marketing: People, Technology, Strategy
Service Mangement
James A. Fitzsimmons: Service Management: Operations, Strategy, and Information Technology
Service Mangement
James L. Heskett: The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value
Service Mangement
Michael E. Porter: Can Japan Compete
Competitiveness: Firms, Clusters and Economic Development
Do What You Are
Self Assessment
Jack L., PhD. Groppel: The Corporate Athlete: How to Achieve Maximal Performance in Business and Life
Self Assessment
Susan Cohn: Finding Your Way With an MBA: Insights from Those Landing Ideal Jobs
Self Assessment
Clayton M. Christensen: Innovation and the General Manager
Innovation Strategy
Robert A. Burgelman: Strategic Management of Technology and Innovation
Innovation Strategy
Robert Burgelman: Strategic Management of Technology and Innovation
Innovation Strategy (Is this really the 4th edition?)
Joseph Tidd: Managing Innovation: Integrating Technological, Market and Organizational Change
Innovation Strategy
Jeffrey Perloff: Modern Industrial Organization (PIE)
Applied Microeconomics
Leigh Thompson: The Mind and Heart of the Negotiator (PIE)
Negotiation
William Ury: Getting Past No: Negotiating Your Way from Confrontation to Cooperation
Negotiation
Richard H. Thaler: The Winner's Curse: Paradoxes and Anomalies of Economic Life
Negotiation
Donald G. Gifford: Legal Negotiation: Theory and Applications (American Casebooks (Paperback))
Negotiation
Garth Saloner: Strategic Management
Organizational Capability
Steven Nahmias: Production and Operations Analysis
Supply Chain Management
Philippe-Pierre Dornier: Global Operations and Logistics: Text and Cases
Supply Chain Management
John Gattorna: Strategic Supply Chain Alignment: Best Practice in Supply Chain Management
Supply Chain Managment
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Posted by: Horchoora | January 14, 2009 at 10:28 PM